112116-RX-Sustaining-ProRes-new-VO-2
112116-RX-Sustaining-ProRes-new-VO-3
112116-RX-Sustaining-ProRes-new-VO-4
To Err Is Human

This broadcast ad for the RX centers on safety innovations. While humans are designed to make mistakes, the Lexus RX is designed to keep everyone safe.

 

TV Director – Bruce St. Clair

GCD – Craig Crawford 

Copywriter – Scott Ivener

 

© PATRICK DOUGHERTY 2019.



Graphic Design + Art Direction