ART + CREATIVE
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Extreme Measures

An extreme machine is born of extreme scrutiny, every detail finely calibrated to create something truly impressive. To capture this level of precision, you have to go to the source.

So, I flew to Japan to convince the leadership of two automotive factories to allow us to shoot both Print and Broadcast work in their tightly sealed facilities. While reluctant at first, they now proudly show this high performance work to their high profile visitors.

ACD AD: Patrick Dougherty | CW: Scott Ivener | ECD: Jason Stinsmuehlen | Prod: Amy Gershwin | Dir: Ozan Biron | DP: Miguel De Olaso Macgregor | Edit: Matthew Griffiths | StillPhotog: Olaf Hauschulz / Mikio Hasui

A 60 second spot was the flagship of the campaign.

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Along with custom photography for print, out of home, and digital.

Along with custom photography for print, out of home, and digital.

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And a custom landing page featuring a documentary-style video series.

And a custom landing page featuring a documentary-style video series.

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