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Extreme Measures

Two trips to Japan in three weeks, five days of shooting in two countries, print photography, website redesign, media buys, and partnerships galore. This campaign for Lexus High Performance was an ambitious and incredibly gratifying undertaking. Using a nimble crew to shoot two factories in Japan and a much more robust team shooting cars in Los Angeles, capturing this content was complex and riddled with potential pitfalls. Thanks to incredible collaboration between agency, production parters, client, and our new friends in Japan building cars, we’ve truly made something for every person involved to be proud of.

 

TV

Director – Ozan Biron

DP – Miguel De Olaso Macgregor

Editor – Matthew Griffiths

CD – Jason Stinsmuehlen

Writer – Scott Ivener

Producer – Amy Gershwin

 

Print

Photographer – Olaf Hauschulz

Photographer – Mikio Hasui (Japan)

AD – Amy Servidea

Writer – Jon King

 

© PATRICK DOUGHERTY 2019.



Graphic Design + Art Direction