
RX Track Edition
The launch of the first-ever high performance Lexus RX needed to roar, so we went big.
Partnering with Sports Illustrated and Rhys Millen Racing, we crafted a one-of-a-kind track vehicle complete with rear wing and roll cage. Add on a Lexus Racing inspired livery and we were whipping around the track, all within 8 weeks.

What does it look like when you smash together a race car and the top selling crossover of all time?





Rhys Millen Racing customized the high performance prototype with over a dozen improvements, adding over 70hp.



And partnering with Sports Illustrated, we filmed a fun activation with former NFL running back Jamaal Charles.


