Power tool ads are hard to tell apart. Rock music and a bunch of benefits that only really benefit the brand positioning. So, when Metabo HPT approached us for a campaign, we knew it needed to look and sound different than the rest. Especially because this brand wanted to reach a unique audience; people who actually use tools for a living. So, we shot on a real job site with real workers and centered our message around a simple phrase that could speak to trade professionals, "Get To It, with Metabo HPT."
ACD AD: Patrick Dougherty | CW: Zach Boyd | ECD: Jason Stinsmuehlen | Prod: Joan DiSalvo / Adam Simmons | Dir: Mischa Meyer | DP Andy Catarisano | Edit: Mischa Meyer | Color: Gabe Sanchez | Prod Co: Group Thrpy | Accnt: Joel Dons / Morgan Turturici | Strat: Cliff Adams | Media: Rinku Mahbubani
AWARDS: Platinum MarCom Award - Video/Film Product Marketing