A car company asks questions about its drivers. So, we explored the very concept of curiosity, because it really is what humans do best.
A message meant to inspire, this global brand campaign for Lexus included a 60 second Broadcast spot as well as over a dozen unique 15 second spots that unpacked specific product innovations. Print, and Digital executions bolstered the message in an alluring network of questions and answers.
ACD AD: Patrick Dougherty | CW: Jason Brady | ECD: Craig Crawford | Prod: Sascha Peuckert | Dir: Johan Stahl | DP: Werner Maritz | Edit: Steve Gandalfi